The digital age has revolutionized the way we shop, and one of the biggest changes is the introduction of gift cards. Gift cards are considered a special type of product that can be used as an alternate payment method and are a great way to give discounts to loyal customers, get to know them better, and bring in more money for your business.
Gift cards are also a great way to boost sales in any store, and Shopify makes it easy for you to add the gift card option to your store. Giving customers the opportunity to buy gifts for their loved ones not only increases customer satisfaction but also helps increase sales and improve brand loyalty.
Adding a gift card option can be done quickly and easily with Shopify’s intuitive platform, allowing you to set up the feature without having any prior coding knowledge or experience.
In this blog post, you’ll learn how you can add a gift card feature to your Shopify store so that customers have more options when shopping at your store. We will also discuss some tips on how you can maximize the use of gift cards for increased sales in your store. So let’s get started!
What Is Shopify and How Can Gift Cards Increase Your Profits
Shopify is a strong e-commerce platform that makes it easy for business owners to set up and run an online store.
With Shopify, you can customize your store’s design, add products and services, accept payments from customers, ship orders directly to them, and track sales analytics all in one place. Best of all, it requires no coding knowledge or technical know-how to get started.
One way businesses can increase their profits with Shopify is by offering gift cards for purchase on their website. Gift cards are a great way to get customers to buy from you again and to attract new customers. Plus, they make great gifts!
By giving out gift cards as rewards or incentives to loyal customers or potential buyers, you can help drive more sales while boosting customer satisfaction levels.
Recommended reading: Gift Card Exchange Rules and Etiquette
How to Add Gift Card to Your Shopify Store
HOW TO SET UP GIFT CARDS IN SHOPIFY | step by step
Are you looking for an easy way to add gift cards and loyalty rewards to your Shopify store? With just a few clicks of the mouse, you can give customers access to exciting new shopping experiences.
Learn how simple it is to set up gift card purchases in your online shop today with the steps discussed below.
1. Activate the Gift Card Feature
With Shopify’s Gift Card feature, merchants can give their customers a quick and easy way to buy their products. By turning on this feature, customers can add a “gift card,” which is a special pre-paid card, to their account or shopping cart. This enables them to purchase items from the store without entering any payment information.
Activating the Gift Card functionality in your Shopify subscription plan is simple. All you need to do is,
- Log into the admin area of your store and navigate to the Settings page.
- From there, click on Payments and then select the Gift Cards button at the top of the page.
- You can then enable and issue gift cards by clicking the toggle switch in the upper right corner of the page.
2. Create a Gift Card Product
Once you have activated the Gift Card feature in your Shopify store, the next step is to create a gift card product. This will enable customers to purchase and use gift cards for their purchases.
When you make a gift card product, you can change a lot of things about it, such as the amount, the date it expires, and more. You also want to make sure that it is linked to the Gift Card feature in your Shopify store.
To create a gift card product,
- Navigate to the gift card product page of your store’s admin area.
- Click on the “Add Product” button at the top of the page to create the type of product you want.
- Select “Gift Card” from the drop-down menu in the list of products.
- Enter the title and description of your gift card product, for instance, “birthday gift card” or “holiday gift card”, choose a gift card product name as well as any other information you want to include.
- Make sure to select “Gift Card” from the Product Type field.
- Then, click on the “Publish” button at the top of the page to add it to your list of existing manual collections and make it live in your store.
It’s recommended that you match the gift card denominations to the typical cost of your products. It is also important to note that a new gift card product is published to product catalogs and hidden from your active sales channels by default.
3. Choose a Gift Card Design
Choosing a design for your gift card is an important step in setting up the feature in your Shopify store. Not only does it give customers something visually appealing, but it also helps to create brand recognition, loyalty, and a great gift card experience. That said, there are several options available when selecting a design for your gift cards.
You can choose from one of Shopify’s pre-made designs, or you can customize and upload your own design. If you decide to use one of the existing templates, simply select the template you want to use and then customize it with colors, custom gift card images, text, etc., until you’re happy with how it looks.
If you prefer to go with a custom design, just upload an image or logo file into Shopify’s editor and adjust its size as needed before adding any other details, such as text or background colors.
Once everything looks perfect, click “Save” and then preview the card before making it live on your store. Also, customers have the option of adding video messages to their online gift cards.
4. Set Up Payment Options and Validity Period
When setting up payment options for gift cards, merchants have the choice between physical and digital options. For physical cards, shoppers can choose from different types of plastic and paper cards. Prices vary based on the quality and number of cards bought.
Customers can buy digital gift cards online and send them via email, text message, or other messaging services.
The validity period of gift cards also needs to be set up. This is the length of time during which the card can be used before it expires. Merchants can decide on a specific date that their gift card will expire, or they can choose to have the cards never expire.
5. Add Recipients Manually or via CSV File
Adding recipients to your gift card list is an easy process. For those who prefer to do things manually, you simply need to enter the recipient’s name and email address into the recipient’s field on Shopify’s editor.
After that, you can choose whether or not the recipient will receive a physical or digital gift card and set the amount they’re allowed to spend.
Alternatively, you can upload your gift card recipient list via a CSV file. This is useful if you have a large number of recipients that need to be added all at once.
To do this,
- Just open the CSV file in any spreadsheet software and enter each recipient’s name and email address into the corresponding fields.
- Then, save the file and upload it to Shopify’s editor. Once finished, click “Save,” and you’re done!
6. Generate and Send Gift Codes Automatically
Shopify has a feature called “Generate and Send Gift Codes Automatically” that makes it easy for merchants to make and send gift codes to customers quickly.
This makes it easy for customers to redeem their gift cards for purchases. When this feature is activated, the merchant can generate and send a unique gift card code with the click of a button.
To activate this feature,
- Navigate to the Settings page of your store’s admin area.
- Select Gift Cards, and then click on “Generate and Send Gift Codes Automatically” in the top right corner of the page.
- Finally, toggle the switch in the upper right corner of the page to enable this feature.
Once it’s turned on, you can make gift discount codes for your customers right away and send them with just a few clicks of the mouse.
7. Track Your Sales & Redemptions
Once a gift card has been activated in Shopify and the recipient list has been set up, merchants can easily track the cash flow of sales and redemptions from within the store’s admin area.
With this feature, they can monitor how many gift cards were purchased, what products were purchased with them, and the total amount spent using gift cards. This information is very helpful for stores that want to keep track of how well their gift card program is doing.
To view this information,
- Navigate to the Gift Cards page in your store’s admin area.
- From there, click on “Sales & Redemptions” at the top of the page.
- You will then be able to see a summary of your sales channels which include all the purchases and redemptions that have been made with your gift cards.
8. Monitor Customer Reviews & Feedback
Finally, Shopify has another helpful feature for merchants and online retailers who want to make sure their customers are happy with their gift card purchases.
This feature allows merchants to review customer feedback and reviews from the Gift Cards page in their store’s admin area. Simply click on the “Reviews” tab at the top of the page, and you will be able to view all the customer feedback that has been left on your gift cards.
By monitoring customer reviews and feedback, merchants can make sure their gift card program is running as smoothly as possible. They can also use this information to make improvements to their program if needed.
Recommended reading: How to Quickly and Easily Redeem a PayPal Gift Card in Minutes
Benefits of Adding a Gift Card Feature to Your Shopify Store
Adding a gift card feature to your Shopify store offers a number of benefits that can help you increase customer loyalty and sales. Not only will it allow customers to purchase gift cards for family, friends, or themselves, but it also gives them another payment option when making purchases.
Below are some benefits you can gain from adding a gift card feature to your Shopify store:
Increased Customer Loyalty
When customers purchase gift cards, it increases their loyalty to your store. Gift cards create a form of digital currency that customers can use towards their next purchase from your store.
This is a great way to build relationships with customers and encourage them to keep coming back for more.
Also, adding gift cards to your store makes shopping easier for customers, which improves their overall shopping experience.
Increased Sales
Not only does adding a gift card feature to your Shopify store increase customer loyalty, but it also increases sales. When customers buy actual gift cards, they’re often purchasing them for someone else. This means that the recipient of the gift card is more likely to purchase something from your store.
In addition, gift cards can be used to purchase items that customers may not have already bought. This encourages customers to branch out and try new products, leading to more sales for you.
Easier Payment Options
Adding a gift card feature to your Shopify store makes payment options easier for customers. Customers can buy gift cards using credit cards, PayPal, Apple Pay, Google Pay, eBay, and other methods of payment.
This allows customers to choose the payment method that is most convenient for them.
In addition to convenience, customers also benefit from having more options when it comes to payment. If a customer doesn’t have the funds for a large purchase, they can use a gift card to pay for it in smaller increments over time.
Improved Customer Service
Also, adding a gift card feature to your Shopify store can help you improve customer service. Customers with gift cards can easily check their balances, get help with their purchases from the customer service team, and find out about new products or sales at your store.
This helps to improve the customer experience and ensures that customers are always informed and taken care of.
Increased Brand Awareness
Adding gift cards to your Shopify store is a great way to spread the word about your brand. Gift cards can help spread the word about your store and introduce it to more customers.
When someone purchases a gift card, they may share it with friends, family, or colleagues who could potentially become customers. This can help you reach a wider audience and bring in more sales.
Adding a gift card feature to your Shopify store is an easy and effective way to drive more traffic, increase sales, and build customer loyalty. By giving customers an alternative payment option, you can make shopping easier and more enjoyable for them.
Recommended reading: 10 Places to Use Amazon Gift Cards Apart from Amazon
Tips for Making the Most Out of Your Gift Card Offerings
The key to leveraging gift cards as a sales tool is understanding how to get the most out of them. Here are some tips for making the most of your gift card offerings:
1. Make sure to provide information about your gift cards on your website, including any special offers or discounts available for using them. This will help draw in potential customers and encourage them to purchase from you.
2. Place your gift card options prominently in your checkout process, so customers can easily add them when making a purchase. This also helps to promote their use.
3. Give discounts or free shipping on orders that include a gift card as an incentive to buy gift cards. This can make customers more likely to buy from you and boost the appeal of your gift cards.
4. Provide easy access to the redemption process on your website so customers do not have to go through any hoops or hurdles when redeeming their gift cards.
5. Keep track of customers’ purchases with gift cards so you can better understand their preferences and create more targeted campaigns. This can help further increase sales from gift card purchases.
By following these tips, you can make the most of your gift card offering and use it as a powerful tool for increasing sales and customer loyalty.
With the right strategies in place, you can take advantage of this great marketing tool and boost your business.
FAQs
Adding a gift card to your Shopify store is easy. Simply go to your admin panel and select ‘Gift Cards’ from the menu on the left-hand side. From there, you can set up and manage your gift cards.
Yes, Shopify does take gift cards. You can set up and manage your own gift card program on the platform for customers to use at checkout.
Yes, Shopify does take gift cards. You can set up and manage your own gift card program on the platform for customers to use at checkout.
If you have a physical gift card, simply enter the code at checkout. Shopify will validate the code and apply it to your purchase.
Yes, Shopify POS does accept gift cards. Customers just need to enter the code at checkout to get the discount.
The activation code for a gift card is the unique code associated with the card that customers will use to redeem it. This code should be printed on the card or given to the buyer when the card is bought.
Final Thoughts
Adding a gift card to your Shopify store is a great way to keep customers coming back and make more money. It’s easy to set up, simple for customers to use, and offers you the opportunity to customize it with branding or rewards programs.
Furthermore, none of this requires any additional programming or coding skills! With these tips in mind, you should now have everything you need in order to successfully add a gift card option to your online shop.
Whether you choose physical cards or digital ones, remember that offering gift cards gives customers one more reason why they should shop at your store—and keeps them coming back time and time again.
